Today Hulu Upfront

Today Hulu Upfront in New York, accompanied by Peter Naylor, Vice President of Sales, Craig Erwich, Director Senior Vice President of Content, and many of our stars and creative talents of the best exclusive and original shows Hulu Hulu and Hulu Plus, new developments in original programming, content, technology and innovation presented in advertising to an audience of more than 1,700 advertisers.

Cecily Strong "SNL" and "The Awesomes" Mindy Kaling of "The Mindy Project" Seth Meyers and Mike "The Shoemaker Awesomes" Tyler Labine and the cast of "Deadbeat", Chris O'Dowd of "Boy Moone" Gillian Jacobs and Danny Pudi presents of "community" and "hotwives Orlando" cast, including special guest presenters.

This is an exciting time to share today in our business, and we look forward to our recent growth of the company with you.

Hulu Plus

Today I am happy to share that Hulu Plus has more than 6 million subscribers., We are pleased that so many millions of viewers turning Hulu Plus daily, especially thanks to the breadth and depth unmatched content, including exclusive access to some of the larger open and Cable Entertainment, Hulu and original.

Content

Today we are pleased to announce that we ordered a second season of "Dead Beat", which was one of the most watched in the service in the first week since dry performances. In addition, we premiere dates for the second season return of "The Awesomes", "Quick Draw" and "East Los on."

Last week, International Emmy winner Chris O'Dowd "Moone Boy" award Comedy affected a large success in his second season. "DOOZERS," our first original children Hulu Hulu debuted and the pace of the shows more Popular in the middle of the children with their first seven episodes. Meanwhile, the famous mascot of the sports documentary series "Behind the Mask" is the Sports Emmy next week that Hulu has his first Emmy nomination for Hulu origin. May 28 beloved international teen dance drama "The Next Step" was released shortly before the return of the teen drama awaited breakthrough in the U.S. "East Los on." And as things heat up in July, there will be a lot more drama and laughs with the debut of the reality TV satire "hotwives Orlando."

It is not enough for us to invest great shows just in the acquisition and production ... we want to ensure that viewers know where to find it - on Hulu and Hulu Plus. To this end, next year we will more than triple, to increase the cost of content marketing awareness and interest in Hulu original.

Advertising

Our goal is to continue to lead the market for online video advertising. Our viewers are very committed. On the desktop alone, an average of 50 minutes per session on Hulu and Hulu, they spend 100 held for longer than any other premium video ad supported website comScore Top.

Since 2008, more than 1,650 advertisers have the Hulu service used and enjoyed helping these advertisers to reach their target audience, while our innovative advertising formats to our customers more choice, more control and comfort.

We will continue to lead the industry in innovation messages, and we are happy to work with you to help you share today three new experiences ads:

• In-stream unit purchase: We will be the first "in-stream Unit Purchase" to use later this year with Pizza Hut as a launch partner. The device will allow consumers to place an order for pickup or delivery, without harming the environment Hulu. Through our effective marketing opportunities, this innovation allows advertisers to the right demographic at the right time specifically - while allowing the audience choose where they immediately once your order is stopped.

• Interactive Multiplatform Show: A part of our commitment, on behalf of the advertising industry is innovative to put on all platforms our ads interactive experiences available, including residential and mobile devices. Our algorithm predicts the appropriate public notice for the brand, and is an interactive display that is optimized for your device. The development of our interactive ads will be launched this summer in collaboration with Corona Extra on mobile devices.

• Hulu ad 360: With the growth of the mobile audience, we work to bring new innovations in mobile platforms. We know that this device is a viewer, and go over the publication of traditional video ads revolutionary visual experience. This experience is driven by technology design company lead 360, Immersive Media.

In addition, the first company to multi-platform digital measuring individual viewers who co-listeners will receive includes residential level from today Hulu. This is possible through our partnership with leading comScore measurement.

Distribution

In the television industry, we see a better access to all kinds of content, and more opportunities for you, our loyal fans of television, closer relationships with their favorite programs. As the way to consume premium TV audience is constantly evolving, we pass in a position to more content on multiple platforms to offer below.

So this summer, we will begin offering a large selection of TV series, supported by advertising on mobile devices for free. (So far, viewers have access to free Hulu service in the office). With our re-imagining of mobile ads, our viewers want more access to the content you love at your fingertips. In addition, later this summer, we will be the next generation iPhone launch Hulu Plus.

Hulu Plus is now available on over 400 million Internet-connected devices in the United States, including an Xbox, PlayStation 4, Chrome Cast and recently the new decoder Amazon, Amazon Fire TV. After redesigning our living room devices like Roku and Wii U, an average increase of more than 30%-minute viewed. And these ten million viewers we saw, there are 3000 ways to different viewers to access content on Hulu Hulu and Hulu Plus (for example, I look at my iPad and Apple TV).  

Thanks to our value advertisers, content partners and our viewers for their commitment to Hulu and Hulu Plus part of everyday life. It is a pleasure to continue to serve the best content on TV, along with the best user experience, Hulu and Hulu Plus is still the preferred destination for quality content on any device, anytime, anywhere.

- Team Mike Hopkins and Hulu