Hello team -
Today, I am pleased Jenny Wall, to present ourselves as Senior Vice President of Marketing combines.
Marketing is a cool theme in mind. Two weeks ago the Hulu Upfront, we talked at length about it in front of room 1700 of brand marketing and advertising partners. During our Upfront known that in order to raise awareness and interest in Hulu Originals in the next year, more than three times the cost of content marketing. In addition, we are in a campaign to generate invest acquire the viewer and the brand new fans of the television Hulu. We are happy to Jenny at the top, that we must do.
Jenny monitor key areas: strategy and execution by the brand Hulu, recruitment and retention and communication channels, content, consumer insights and creative. More importantly, on general construction "love sign" give consumers a reason to come and be a part of Hulu to focus, as we daily build a relationship, and we communicate with them during the trip Hulu life.
There are many things that impress Jenny three things in particular are available during the interview process. First, Jenny is a person who is truly passionate energy is contagious. And it's a risk taker. In other words, a part of the culture of human Hulu is passionate all working toward a common vision.
Second, the strategic and creative time, a hybrid time. Throughout her career, she was by the possibilities, the creative thrust forward, companies can be attracted.
Thirdly, Jenny understands our focus on storytelling - Hulu, all tell stories, especially when it comes to Hulu Originals "The Awesomes" Next "hotwives Orlando," our latest hit "Dead Beat".
Jenny has over twenty years experience as an influential figure in the management and marketing of entertainment. He spent a year and a half on Netflix, the world's leading creative team, where he entirely new campaigns and launch campaigns of the original series, including "House of Cards", "Orange is the New Black" and "Arrested Development".
Before Netflix, Jenny spent three years as communications director for BLT entertainment marketing agency, creating marketing campaigns for television, films and brands. She has an impressive advertising agencies pursue after the start and led the team division of Interactive Creative, Interactive Marketing Agency founded GO, online campaigns and a base hit for HBO, Discovery, Sundance Channel is carried out, and superior to name a few. The career of Jenny started at DDB Needham, but it was his seven years at HBO, where he part of the team that created the monument to the "This is not television. This is the season of the HBO" and participated in the introduction to the many templates that was have fueled his passion for entertainment marketing.
Jenny has to join a lot of enthusiasm for Hulu and the team. In her own words: "I love entertainment, and a hand to help people find and enjoy something they choose to occupy your time I love how the landscape is changing, and the new ecosystem, which in its construction is. Hulu is a part of the zeitgeist of this ecosystem. The intersection of entertainment and technology continues to fascinate me, and how amazing, difficult and constantly changing, it's part of something that is the way people perceive changes the TV is in my bones. I firmly believe that Hulu he hoped at the top, where things is run, and how to define the future of television. Oh, and I love whiteboards that allow you to a lot of them Hulu to have! "
Jenny does a great job before, Hulu is a critical time in their growth and opens the way to the future in the digital entertainment industry. We have over 6 million subscribers, and every day millions of viewers again on Hulu, largely through our breadth and depth of content unprecedented: an incredible range of original Hulu, and the acquisition of better quality content acquisition before the successful TV stations and exclusive broadcast access to some of the biggest shows and cable access.
Our goal is the premier destination for fans of great television are to discover to create Hulu as a place for the audience, "all things television." How are we doing? Well, there is a lot of Jenny wall (no pressure Jenny!) Being.
Fart in Jenny and I can not wait to have the ground running, and do amazing things for Hulu. Join me to welcome the team.
- Mike
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